Personalized running and triathlon coaching designed for athletes balancing performance goals with work, family, and real life.

Coaching for triathletes and runners

Train Smarter. Perform Better.

Wins are measured by progress

"I can tell I’m in the best running shape I’ve been in easily 10 years. It feels natural again."
- Jacob

Life > Training

"He completely understood the challenges of training for longer races while balancing life that involved three busy kid schedules, and it showed in how consistent my training was."
- Tyler

Your feelings matter

"Jordan’s incredible coaching guided me to a second-place finish in a grueling 50-mile trail race. I couldn’t have achieved this result without his support, flexibility, and belief in me."
- Chris

Your body doesn’t understand exactness

"I really am enjoying the workouts. It's so nice to not have to think about it and just go"
- Dylan

Coaching Packages

Standard

$150/mo

Athletes training with intent who want progress, not guesswork.

  • Personalized training plan

  • Bi-weekly completed workout review and plan adjustments

  • Basic pacing and effort guidance

  • Fatigue and recovery oversight

  • Text or email messaging (~24-hour response)

Premium

$200/mo

Athletes whose training meaningfully impacts their schedule, energy, and life.

  • Fully custom training plan

  • Weekly completed workout review and plan adjustments

  • In-depth pacing and effort guidance and instruction

  • Fatigue and recovery oversight

  • Text, call, email messaging (asap response)

Elite

$400/mo

Athletes pursuing major performance and want the highest level of involvement.

  • Fully custom training plan

  • Daily completed workout review and adjustments when needed

  • Advanced pacing, race strategy, and execution planning

  • Fatigue, recovery, and training load management

  • Monthly performance planning call (30–45 minutes)

  • Priority text, call, and email communication

  • Race-week strategy support and post-race debrief

About your coach

Jordan White

That's me on the right.
My first triathlon was in 2011.
2x 140.6, 6x 70.3, 2x Ultra Marathon. More sprints, olympics, half marathons, 10ks, and 5ks than I care to count.What's actually important, the 30+ athletes I've worked with:
Triathlons from super sprint to 140.6.
Runs from 3.1 to 50 miles.
Ages from 18 to 60s.

Ready to be the next athlete?

Joplin, MO Copyright © Kappi Coaching